Keep up to date with the latest trends and industry insights with our articles. Covering everything from the digital benefits of e-commerce through to economic changes, we discuss a broad spectrum of macro and micro information that will affect a businesses’ profitability.
informed dynamic guided
Digital due diligence
Increasing product development
Mitigating risk during a recession
There is a broad consensus that recession is coming to the major economies if it is not here already. Reported inflation rates of CPI in the UK is at 9.1% in the 12 months to May 2022, which is up from 9.0% in April, according to the Office for National Statistics. This means that not only is there high levels of inflation, but that it is increasing in velocity.
Social media strategisation
Social media can be a useful tool to a B2B focussed business, but it is often misused and treated as a chore – something to do because everyone else does it. Social media is a good cog in the marketing machine, with several benefits to achieving the overall strategy. It is best to integrate it as part of an overarching thought process, rather than viewing it as a silo.
Trends in commercial lighting
The commercial lighting market is a core of the industry. Offices, meeting rooms, hospitality, facades, and education facilities are a handful of the applications, with a vast number of luminaires available to fulfil the demands. Within each application, there is a strata of price points and expectations for luminaire performance. The commercial market is one where profitable niches can be carved, alongside lighting majors.
E-Commerce in a trade focussed industry
For many manufacturing businesses, their website can work harder for them. It is often the case that these websites are just digital catalogues, where staff and a handful of external visitors use them to access product data, drawings and diagrams. Traffic is invariably coming from branded searches or from those that have bookmarked the site, meaning that they are not serving as a shop window to new users, customers, and clients. For firms looking to grow their brand awareness, the website is a critical tool in doing this.