strategic
At Beis, we take a holistic approach to strategic planning, developing blueprints that support in achieving wider business aspirations. We focus on areas that specifically aid in increasing profitability by reducing overheads, redistributing finite resources, or increasing revenue. We create value through navigating existing market share gains, diversification of revenue through new market entries access, product portfolio growth, systems and automation, business process improvements, digital marketing strategies, and e-commerce entry and optimisation.
Growth and profitability strategies
Digital and
e-commerce
Creating a robust digital presence is a source of sustainable competitive advantage. A strong digital footprint can be highly complementary to your business performance. An effective digital platform drives revenue through brand awareness and customer loyalty. It generates leads for your sales team and helps you to understand the customer better than anyone else.
Most businesses now acknowledge the importance of digital, but few approach digital marketing strategically. Many rely on paid advertising, significantly reducing the potential ROI, or ‘dabble’ in everything: SEO, Google Ads, e-commerce, social media and email marketing, whilst optimising none. Resource is stretched thin, activities are poorly executed, and then written off before scratching the surface of the potential.
Digital marketing is both a science and an art. We scrutinise your business model and target audience to provide fully developed strategies that ensure investment perfectly supports the broader business plans.
Systems and
automations
Systems and automation enable companies to grow without increasing overheads. Introducing the right systems can improve the customer experience yet reduce labour-intensive activities, thus allowing the same workforce to concentrate on increasing revenue rather than simply maintaining it.
Systems and automation go hand in hand with digital marketing, where behavioural targeting means a customer receives the right message at the right time. But the potential benefit is far wider reaching. Supply chain, operations, sales and customer service also benefit from process automation, enabling the mechanisation of administrative activities like order processing, price queries, and performing status updates in an instant.
Many businesses find themselves at a crossroads when their systems cannot scale to business needs, with the numerous systems used by different departments unable to communicate. We assess those systems already in place to establish what works and what doesn’t, and make recommendations for streamlined processes and automation.
Market and
product growth
Our approach to market and product-based projects is to provide clear, accurate insights and inform on how to grow successfully. We provide market overviews to allow you to understand the potential in your current markets, and areas that you want to investigate. This shows the size of the prize available, and an impression on the challenges to successful entry.
Full market audits can be generated for areas that you know that you want to grow in. This can include your current market, new market verticals or new geographies. We will break down the market into the constituent parts, the growth rates, competitors, and trends. The critical element is added to show how to enter successfully.
A data driven approach provides facts for the planning process. Data is provided on the customers and what they fundamentally want from a product, which is the starting point for any business, but one that is rarely used in practice. Competitor benchmarking is provided, which can support insights and conclusions, but it is the fundamental need that will be the difference between your company and the rest of the market.
Our process begins with total immersion. Only by fully understanding a company’s inner workings can we evaluate ability and capacity and identify the pressure points. Throughout this period, we work closely with leadership teams to establish key business goals before producing a detailed audit of activities and performance. Post audit, we present our findings to our client, opening up a two-way dialogue before moving on to strategy development. This process ensures that all future recommendations and investments are correctly targeted and optimally lucrative.
successful targeted transformed
Every strategy we create is unique and tailored to your business model, current needs and future ambitions. We consider every conceivable initiative for strategic implementation, identifying the opportunities for new products, approaches and services. However, we will only ever recommend those activities that provide meaningful and measurable benefits. We aim to provide a strategic roadmap that clearly defines and details business prioritisation, highlighting core activities and the order in which they should be addressed to achieve a successful transformation.